2016-04-20 19:13:00 来源：央广网
Fayyaz Sheheryar, Director General, All India Radio, India
Fayyaz Sheheryar has served people of India in diverse ethno-linguistic zones through India’s Public Service Broadcaster- Akashvani and Doordarshan since 1981 in different creative capacities. Fayyaz has conceived, designed and produced innumerable programmes in varied genres both at the regional level and the national level and won plaudits and awards. He used changing technology in the dissemination of message right from phone-in-programming to live streaming, analog to digital, studio to field and field to skies, using tools and software for optimum use like smoke, flame and pixel graphics much ahead of his peers in other parts of South Asia. He strived to create a blend of hedonism, altruism & revenue generation. An experiment that made him think on dimensions of broadcasting endemic to the social realities.
Topic:Business of Radio Broadcasting v/s Business by Broadcasting